1
Daily starts it
One free question gives people a reason to hear Leccie, choose a side, and send it to someone else. It shows what the product can do without giving away unlimited live use.
Bring the thing you're not sure about. Leave knowing what you think.
Daily gives everyone one hard question for free. Members bring their own choice, worry, or argument and work it through with Leccie. Friends join free. There is no timer while anyone is talking.
member
$15
a month
3 live hours
Daily brings one free question.
Membership helps with your own.
Friends join free.
At today's costs, one live hour is about $1.33. One hour every day costs about $40 a month before payment fees.
01
What people pay for
People bring Leccie a choice, worry, or argument they cannot settle. They pay to see a stronger reason, a new option, or a clear next step. Connected time is how we measure cost, not why they care.
2
A member brings their own
Membership helps someone work through their own hard questions. The same voices, cases, judgment, and care appear at every price. More money buys more time, not a wiser Leccie.
3
A friend joins free
An invitation already has trust, context, and a reason to care. Charging at that moment would hurt the strongest first experience while bringing in very little money.
Daily gives you one hard question for free. Membership helps you work through your own. Bring a friend for free. No timer while you are talking.
One Leccie at every price
A person may pay tonight and join a friend free tomorrow. There is no permanent free class, no seat fee, and no worse version made to frighten people into upgrading.
Daily starts a question→
someone goes further→
they bring a friend→
the friend later brings their own
Other revenue waits its turn
Paid public events and licensed learning material may become valuable. Neither may hide a consumer offer that loses money on its own. Advertising never enters a private conversation or judgment.
02
What live use costs
The provider rates are known. How much people and Leccie speak is not. The base case keeps those two kinds of knowledge separate.
Cost of one connected hour
base case · usd · lower is cheaper
weighted mix $1.33
| Mode | Cost/hour |
|---|---|
| Daily · against a friend | $1.24 |
| Personal | $1.31 |
| Daily · against Leccie | $1.35 |
| Daily · together | $1.59 |
PvP is not almost free: it has little TTS, but two continuously billed STT streams. Co-op combines two STT streams with an AI voice.
Where the hour goes
| Mode | STT | TTS | transport | compute | models | records | total |
|---|---|---|---|---|---|---|---|
| Personal | $0.40 | $0.56 | $0.12 | $0.05 | $0.16 | $0.02 | $1.31 |
| Daily · against Leccie | $0.40 | $0.62 | $0.12 | $0.05 | $0.14 | $0.02 | $1.35 |
| Daily · together | $0.81 | $0.39 | $0.18 | $0.05 | $0.15 | $0.02 | $1.59 |
| Daily · against a friend | $0.81 | $0.11 | $0.18 | $0.05 | $0.08 | $0.02 | $1.24 |
fact
Cartesia Ink-2 costs 3 credits per second and bills silence. Scale overage is $38 per million credits. Daily charges through graduated participant-minute tiers. Cloudflare charges memory, disk, and active CPU separately.
assumption
The base mix is 50% Personal, 15% PvE, 10% co-op, and 25% PvP. Personal generates 20 TTS minutes an hour. Production observations must replace both.
Hours daily have a price
30-day month · 55% live gross margin
| Use | Monthly cost | Required price |
|---|---|---|
| 15 min/day | $9.95 | $24 |
| 30 min/day | $19.90 | $47 |
| 1 h/day | $39.80 | $94 |
| 2 h/day | $79.60 | $187 |
| 4 h/day | $159.19 | $373 |
A $15 unlimited promise would depend on the people who love Leccie using it least.
Try the numbers
Move the cost, monthly use, or margin. The price follows. These controls never appear while someone is talking.
required retail price
$9430 hours costs $39.80 before payment fees.
03
The price
Launch one paid choice. Keep the heavy-use path costed and ready, but do not turn the first checkout into a plan-comparison exercise.
| Offer | Price | Live time | Full-use margin | State |
|---|---|---|---|---|
| member | $15 | 3 h | 71.1% | launch |
| more | $39 | 10 h | 63.7% | reserve |
| every day | $99 | 30 h | 57.5% | reserve |
| hours daily | $199 | 60 h | 57.8% | boundary |
More money buys more funded time. It never buys a wiser Leccie.
What the member reads
member
Bring any decision, worry, or argument.
Work it through in Leccie.
- Three live hours each month.
- Invite a friend for free.
$15 a month
The four lines the pricing page needs, printed the way a Daily record is printed: the seam between free and member, and the words where they bent it.
Why hours
A start predicts cost poorly. Ten minutes and three hours cannot use the same allowance. Connected time is the cost unit, but it is settled only between conversations.
Why no annual plan
Annual cash would hide early retention and create a refund liability. Test $150 yearly only after three cohorts show credible six-month survival.
Why no coupon garden
Test $15 against $19 in separate cohorts. Keep the experience and included time fixed. Judge return use, profit, and invitations—not checkout alone.
04
Getting paid
Polar is the launch choice. At $15, integrated Stripe Tax makes its fee only modestly cheaper; the custom Tax API makes it dearer. The difference in merchant responsibility is larger than either.
Polar now. Raw Stripe as the control. Autumn only if pricing becomes genuinely complex.
| responsibility | Polar | Autumn + Stripe | Raw Stripe |
|---|---|---|---|
| legal seller | Polar | Leccie | Leccie |
| domestic $15 fee | $1.25 | $0.92 with Checkout Tax | $0.92 Checkout Tax; $1.34 Tax API |
| indirect-tax liability | Polar | Leccie | Leccie |
| Nigeria payout route | explicitly supported | account-dependent | account-dependent |
| customer-state owner | Polar + local projection | Autumn + Stripe + local projection | Stripe + local projection |
| best reason | global launch | complex pricing | long-run control |
| main failure | MoR dependence and cash lag | split authority and a $375 step-up | tax and finance become Leccie's system |
Check Early Member
A Polar organization created before 27 May 2026 may pay about $1.08 at $15. Upgrading retires that rate permanently; the model does not assume eligibility.
Price the cash lag
New sales wait seven days to settle, then 24-hour batching and 4–7 business days of payout transit. Non-EU cross-border payout cost can reach 1%.
Count the whole dispute
Polar charges $15 for a dispute regardless of outcome. One dispute consumes a full month's retail before the refund.
Payment cost at $10,000 monthly volume
$15 average transaction · domestic cards · named tax path · payouts excluded
| Raw Stripe · Checkout Tax | $610 |
| Polar | $667 |
| Raw Stripe · Tax API | $893 |
| Autumn + Stripe · Checkout Tax | $985 |
Commerce reports. Leccie authorizes.
A provider event is inserted once, then reduced into local state. A room close appends one debit keyed by room ID. A duplicate close is a no-op. The browser never declares billable time. A renewal failure cannot revoke an active room.
05
How it grows
A share is not growth. Growth reaches the point where a guest later brings a hard question of their own.
Khost
=
invites handed off
×
open
×
join
×
guest becomes host
The lineage
- Daily shared
- invite created
- invite handed off
- invite opened
- guest joined
- guest completed
- guest started a trial conversation
- guest became a member
Return matters most. The strongest early sign is a member choosing another live conversation within 30 days. Monthly renewal remains the financial truth.
The weekly page
- 01 second-conversation rate by first experience
- 02 paid month-two retention and contribution
- 03 guest-to-host conversion at 7, 30, and 90 days
- 04 invitation factor through every stage
- 05 live COGS per hour by mode and route
- 06 allowance utilization and overrun at p50, p90, p99
- 07 refunds, disputes, and failed admissions
Do not optimize
conversation length · words spoken · Leccie's airtime · notifications opened without a completed Daily · shares without lineage · usage that loses money and does not retain
The real alternatives
| Person | Closest substitute | Why Leccie can win |
|---|---|---|
| divided in private | thinking alone, journaling, one assistant | two serious cases, one questioning Inter, visible evidence |
| two friends who disagree | FaceTime, voice notes, group chat | earned third chair, shared record, judgment, result |
| Daily regular | polls, Reddit, podcasts, daily games | one question becomes a live voice conversation |
| frequent host | coaching, debate clubs, long AI voice sessions | immediate, social, continuous, with a funded heavy-use path |
The thing that can become hard to copy
No foundation model is a moat. What becomes hard to copy is a governed multiplayer conversation, the invitation network, the voice and interaction craft, and proof of what makes people return and think differently.
Start with 1,000 retained members. Their costs, invitations, and renewals must reconcile. Then prove 10,000 without losing contribution quality.
06
How we run it
The first year proves retained contribution and the guest-to-host loop. Every later offer waits for evidence from the earlier one.
-
0
Trace every dollar
One room ID joins admission, provider usage, close, allowance debit, and invoice reconciliation.
-
1
Launch one membership
Run $15/3 hours through 100 paid members, 100 funded hours, and two renewal opportunities.
-
2
Replace assumptions
Use observed mode mix, speech share, duration tails, and provider invoices. Preserve the adverse case.
-
3
Reveal demand-shaped offers
Publish heavier use only after retained members repeatedly reach the boundary and ask to continue.
-
4
Earn annual and paid growth
Annual billing waits for six-month survival. Paid CAC waits for observed three-month contribution.
A scale illustration
85% member · 10% more · 5% every day · 60% time used
| Paid accounts | Revenue | Contribution |
|---|---|---|
| 100 | $2,160 | $1,561 |
| 1,000 | $21,600 | $15,693 |
| 10,000 | $216,000 | $159,012 |
A 3% allowance for refunds and variable support is included. Payroll and other fixed costs are not.
The cost-down order
- silence-billed STTlargest structural target
- generated speech sharemeasure before shortening
- volume termsnegotiate with real usage
- model context and reading cadencetrace bill to call
- transport and container usepreserve reconnection
07
What can break
Every important decision has a fact that can overturn it. The model stays useful only if those facts are named before results arrive.
The cost is wrong
Reconcile calculated p95 live-conversation cost to provider invoices within 5%. Do not blend modes before each is visible.
One conversation never closes
One active host room, authoritative disconnect settlement, and an operational lifetime bound keep one lease finite.
Free replaces paid
Daily is free. Only paid membership gives someone new live time each month.
Billing interrupts people
Provider events change local billing state. Only a local admission transition grants a room lease.
The merchant can become a dependency
Keep local entitlement authority and exportable customer mappings. New Polar cash may arrive two to three weeks after a sale.
Heavy use breaks margin
Kill $99/30 hours if p95 cost exceeds $1.50 or full-use margin falls below 50% after variable support.
Price grows machinery
One allowance, one active commerce writer, one admission rule. If it cannot fit on a page, simplify.
Consumption poses as love
Judge the experience by voluntary return, paid renewal, guest conversion, and retained contribution, not length.
Data poses as subsidy
Licensed material remains upside. No free allowance or consumer price depends on a future buyer.
Affordable is not the same as valuable
Stop if fewer than 20% of trial members start a second live conversation within 30 days after onboarding and reliability are sound.
Two numbers may overturn the whole book.
- Observed live COGS per funded hour, including p95.
- Second-month retained contribution per member.
08
Source ledger
Prices come from the provider pages below.
- Polar pricing and Merchant of Record contract
- Polar supported countries and payouts
- Autumn pricing and Stripe state model
- Stripe Payments, Billing, and Tax
- Cartesia plans and credit rules
- Daily audio transport
- Cloudflare Containers
- Gemini, OpenAI, Hugging Face, and xAI
- ChatGPT consumer plans, Claude plans, and Character.AI
Provider pages outrank this report if they change. Update the canonical model first, record the date, and preserve the old period in the monthly close.